For RIBA’s Regent Street windows project at Liberty London we explored how to represent contemporary seasonal fashion while reflecting on its own cultural heritage and relevance. This project was launched during London Fashion Week.

Emphasising Liberty’s influence on the world of fashion, the display casts Arthur Lasenby Liberty as fashion’s liberator, portraying him as a figure who encounters London as a dissolute couture landscape. In the narrative, he is shown to herald a promise of better and higher quality fashion for the city. The installation complemented the store’s design, the eclecticism of its collections, and its unique identity among London’s high street shops.